Priority 01Critical
Total cost shown too late
Correction: Make fees, delivery date and returns visible before cart commitment.
Estimated implementation effort: Low. Impact remains a hypothesis to test.Boutique fictive « Northstar Demo Store ». Observations inventées uniquement pour montrer la forme du livrable. Aucun gain, test client ou taux de conversion n’est revendiqué.
EXEMPLE DE LIVRAISON
Sept décisions, une séquence de 7 jours.
Le visuel ci-dessous est une scène synthétique créée pour expliquer la méthode. Il ne représente aucun client, aucune capture réelle et aucun résultat commercial.
Priority 02High
Mandatory account before payment
Correction: Offer guest checkout; propose account creation after confirmation.
Estimated implementation effort: Medium. Impact remains a hypothesis to test.Priority 03High
Mobile primary action leaves viewport
Correction: Keep the order summary and main action reachable at 360 px.
Estimated implementation effort: Medium. Impact remains a hypothesis to test.Priority 04High
Generic card error
Correction: Name the exact problem and preserve every valid field.
Estimated implementation effort: Low. Impact remains a hypothesis to test.Priority 05Medium
Delivery promise changes wording
Correction: Use one date-based promise from product page through checkout.
Estimated implementation effort: Low. Impact remains a hypothesis to test.Priority 06Medium
Returns link leaves checkout
Correction: Open a concise in-context summary and preserve progress.
Estimated implementation effort: Medium. Impact remains a hypothesis to test.Priority 07Medium
Trust information appears after the form
Correction: Move payment, security and help signals beside the decision.
Estimated implementation effort: Low. Impact remains a hypothesis to test.Du constat à la correction
Une action. Un avant. Un après.
Choisissez une seule correction et définissez ce qui permettra de vérifier qu’elle est faite.
Votre saisie reste dans cet onglet et disparaît si vous quittez la page. Gardez votre fiche avant de recontrôler. Aucun résultat commercial n’est déduit de vos observations.
Three example copy changes
- “Delivery by Tuesday — calculated before payment.”
- “Continue as guest. Create an account after your order.”
- “Your card was not charged. Check the card number and try again.”