Public observation
Up to five public URLs, no email or admin access.
International B2B service · Shopify, WooCommerce, PrestaShop and custom
Purchase journey · public evidence · recheck
Find what slows down buying before you invest in traffic.
Answer five questions and get a first action to test, with no URL or email. For a public journey, Friction48 ties each finding to a fix and a recheck.
Orders open after scope, terms and applicable tax treatment have been confirmed.
Why now
Friction costs money before it gets measured.
Friction48 promises no conversion rate. It turns visible public-journey signals into verifiable fixes without meetings or admin access.
70.22%
documented average cart abandonment rate across causes (Baymard, 2025 update).
Source ↗The Friction Loop difference
An audit should not die in a folder.
You return because there is a useful next proof, not because of a reminder or artificial urgency. Every cycle is voluntary and compares only what is visible.
One priority fix
Every finding carries evidence, a fix, acceptance and a way back.
Recheck with a delta
The recheck classifies resolved, remaining and new findings without claiming sales lift.
Take the free diagnostic
0 required human minutes · no account · no pixel on your store · no streak · no marketing reminders
Process
From URLs to an action plan, without a meeting.
Scope check
Friction48 accepts up to five public URLs and declines private networks, forbidden pages or incomplete requests.
Bounded observation
It reads only the public response and separates observed facts, attention points and what still needs checking.
Action plan
Each decision links evidence, a correction, an acceptance criterion and a way back.
Recheck
After your change, the same journey is reviewed for resolved, remaining and new findings.
What the audit covers
Seven decisions, not sixty pages.
Every finding links visible evidence, user risk, a concrete fix and estimated effort.
- up to 7 sourced findings
- 3 priority fixes
- a fingerprint for every observed page
- acceptance condition and rollback
- a 7-day receipt
- autonomous recheck of the same pages
The total cost appears too late
Observed risk: hesitation or abandonment before payment. Estimated effort: low.
Fix → show fees, timing and returns before add-to-cart.
Scope
Explicit limits
- no sales or conversion guarantee
- no legal audit or WCAG/EAA certification
- no back-office or customer-data access
- no JavaScript execution or private cart
- no representative user testing
Orders
A clear scope before a commitment.
Orders are not open yet.
The audit covers one public journey, up to five screens, one primary language and one report. Before any order, you receive the scope, total price, terms and applicable tax treatment in writing. Different requests are qualified separately.
Request a Friction48 auditVoluntary request · no payment
Tell us about your purchase journey.
The free diagnostic needs no contact details. This form requests an audit of a public journey; it creates neither an order nor a delivery obligation.
ORDERS IN PREPARATIONYou will receive the scope, terms and total price before any payment.
FAQ
Clear questions, clear answers.
Does a human perform the audit?
The diagnostic is automatic. A journey that does not fit is set aside with a short explanation rather than completed artificially.
Do I provide Shopify or analytics access?
No. Friction48 only reads the public journey. Never send credentials.
Is this an accessibility audit?
No. It may flag visible markup signals but certifies no compliance.
Can you guarantee more sales?
No. Recommendations are actionable hypotheses; impact depends on traffic, offer and implementation.
What if the scope does not fit?
We tell you before any order, with the reason and, where possible, the adjustment needed.
Is payment live?
No. Orders will open only when merchant, tax, contract and payment information are ready.
Do you work internationally?
Yes, remotely and asynchronously, in French or English. Tax and geographic eligibility are confirmed before payment.
Version 2026-08-21-v1
Service terms
B2B service limited to public pages. Friction48 never accesses your back office or customer data. It guarantees neither business outcomes nor compliance. Contractual terms, the total price and payment will be presented before any order. See the legal information for privacy and support.