FRICTION48Check my public journey

CHECKOUT AFTER YOUR FIRST DROP

Your first drop is live. Now make sure every step tells the same story.

Shipping, returns, sizing and cart behavior can contradict each other without looking broken. Start with a free no-email score, then request a structured review only if the scope fits.

Check my public journeyRequest an audit
Small ecommerce brand preparing a first drop while checking sizing, shipping and returns
AFTER THE DROP, RECHECKSizing, shipping and returns should tell the same story.

Checklist

  1. Compare the free-shipping threshold across banner, product, cart and checkout.
  2. Make return eligibility verifiable at the decision point.
  3. Require a deliberate size or variant choice before add-to-cart.
  4. Show destinations, timing, duties and fees before the final step.
  5. Retest FAQ, cart, policies and error recovery after every launch.

A visible contradiction is not proof of lost revenue. Friction 48 turns it into a testable hypothesis without promising conversion gains.