FRICTION48Free diagnostic

CHECKOUT FRICTION

Reduce uncertainty before you reduce fields.

Checkout friction is not just form length. Unexpected cost, weak recovery and shifting promises can be more damaging — and each remains a hypothesis until measured.

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A fictional mobile cart surrounded by incomplete shipping, returns and payment information
UNCERTAINTY IS VISIBLEThe image represents a testable hypothesis, not proven lost revenue.

Checklist

  1. Show a predictable total before the final step.
  2. Keep valid input after every recoverable error.
  3. Defer fields with no immediate fulfilment purpose.
  4. Repeat delivery and return promises at the decision point.
  5. Test one change with a metric, rollback and stop condition.

A visible issue is not proof of lost revenue. Friction 48 makes it testable; it does not manufacture causality.